Master

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Impact de la digitalisation sur la performance financière du secteur artisanal : étude de cas du projet « GEMIFY »
(Ecole Superieure De Managment Tlemcen, 2026-06-21) - Aid Samah Insaf - Boudali Feriel
The aim of this study is to analyse the impact of digitalisation on the financial performance of SMEs and artisanal jewellers through a case study applied to the GEMIFY project, a mobile application incorporating personalisation, 3D visualisation and artificial intelligence. To address this topic from different perspectives, a mixed-methodology approach combining qualitative and quantitative methods was adopted. The results of the study show that digitalisation helps to improve sales, profitability, customer relations and the competitiveness of artisan businesses, despite certain constraints related to resources and digital skills.
La performance a l'exportation -cas des PME algériennes
(2023-07-10) BENMOUHOUB Sofia
The aim of this quantitative study is to assess the impact of export freindly factors on the success of Algerian small and medium –size entreprises (SMEs) in the agri- food sector in penetrating foreign markets. To carry out this study, on a sample of 30 intenationally renownes companies, in order to better determine the relationship between export – freindly factors and export performance. The results of this study confirm that export –freindly conditions have a positive impact on export performance