Master
Permanent URI for this communityhttps://dspace.esm-tlemcen.dz/handle/123456789/1
Les thèses de Master
Browse
3 results
Search Results
Item L’impact de la communication digitale sur l’image de marque Cas d’étude : L’entreprise nationale des peintures ENAP.(Ecole Superieure De Managment Tlemcen, 2023) MAHMOUDI HoudaThe present study aims to examine the existing relationship between digital communication and its dimensions, namely online presence, reputation, and brand image within the national paint company ENAP. To achieve this, we opted for a quantitative study in the form of a survey conducted on a randomly selected sample. The study's results highlight a positive relationship between ENAP's adoption of digital communication and its brand image. In other words, the online presence and reputation of this company significantly contribute to the improvement of its brand image. Therefore, it is necessary to exert more effort to strengthen this image.Item تأثير جودة الخدمة على صورة العلامة التجارية دراسة حالة المؤسسة الوطنية للنقل البحري للمسافرين ENTMV وكالة Khemisti الجزائر العاصمة -(Ecole Superieure De Managment Tlemcen, 2022-06-27) بوطالبي مروةThis study aimed to find out the extent of the impact of the quality of service in its nine dimensions (reliability, responsiveness, treatment, efficiency, communication, reliability and security, understanding, tangibility and finally accessibility of the service) on the image of the brand in the National Organization for Maritime Transport for travelers, where its importance is manifested in highlighting the effective role provided by the various dimensions of the quality of service in achieving and creating a positive image in the mind of the customer. In order to achieve the objectives of this study, we relied on the descriptive analytical approach to analyze the data obtained through the questionnaire and study the relationship between the variables of the study, as the questionnaire was distributed to 135 customers of the commercial agency Khemisti, The processing of hypotheses using SPSS V.25 and indeed after analysis, a set of results was reached that prove that the quality of service in its nine dimensions positively affects the image of the brand, as it plays an important role in improving it.Item Factors Influencing Algerian Customers trust in generic drugs(école superieure de managment tlemcen, 2024) Sirine GASMIThis thesis focuses on the factors that influence Algerian consumers’ trust in generic drugs, which are known for being effective and more affordable alternatives to branded medications. Combining theoretical review and field research, the study explores the role of knowledge, price perception, brand image, medical recommendations (particularly from pharmacists), and personal experience in shaping public trust. Findings show that limited awareness is a major obstacle, while personal experiences and pharmacist advice strongly affect trust levels. On the other hand, price and brand perception showed weaker influence. The study emphasizes the need for public health education, stronger involvement of pharmacists, and the promotion of locally produced generics as trusted and ethical alternatives that support the national pharmaceutical industry. Key words: trust, generic drugs, Algerian customers, knowledge, personal experience, brand image