Master

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    تأثير شخصية العلامة التجارية على سلوك المستهلك دراسة ميدانية على زبائن العلامة التجارية موبيليس _ولاية تندوف_
    (Ecole Superieure De Managment Tlemcen, 2023-06-09) بنيان خيرة
    The study dealt with the topic of the impact of brand personality on consumer behavior, Its study is to reach a deeper understanding of consumers' perceptions and their trends regarding the brand, this study aims to demonstrate the extent to which the character of the brand in its five dimensions influences the intention to buy, We conducted a questionnaire on a sample of 122 consumers from Tindouf province. We used the descriptive analytical approach to describe the study sample and analyze the obtained results. The results of data analysis by using the statistical analysis software SPSS version 23 confirmed that the dimensions of the brand's personality affect positively the intention to purchase.
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    ادارة المستشفى والأداء التنظيمي مستشفى محمد بوضياف
    (2023) شالي بلقاسم; لحسن ندير
    The aim of this study is to measure the organizational performance of hospital management in the healthcare context at Mohammed Boudiaf Hospital. To achieve this goal, we used an analytical, descriptive, and inferential statistical approach. The dimensions of our study focused on understanding the factors that influence the organization and organizational performance, such as organizational motivation, organizational capabilities, and the peculiarities of performance measurement in the hospital, including criteria such as effectiveness, efficiency, relevance, and financial sustainability, as well as performance evaluation and indicators that affect organizational performance . The study sample consisted of 58 individuals from the employees of Mohammed Boudiaf Hospital in Relizane, divided into four categories: medical staff, nursing staff, administrative staff, and technical staff . The results of this study shed light on the areas that require improvements to enhance the organizational performance of hospital management. These recommendations may include measures such as improving internal communication, implementing employee training programs, enhancing work methods, and so on. In summary, this study aims to evaluate the organizational performance of hospital management using key performance indicators