Master
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Les thèses de Master
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Item Evaluation de la stratégie d’intégration interne sur l’adaptabilité organisationnelle -Etude empirique -(Ecole Superieure De Managment Tlemcen, 2026-06-10) BENMAHIDIDjouhainaAmina MEDIOUNI Amani AsmaaThis research examines how internal integration strategy influences organizational adaptability through innovation and networks. The central question: “How do internal integration mechanisms influence adaptability in a complex environment?” A quantitative approach was used, based on a questionnaire distributed to 110 managers in sectors with high complexity. Data were analyzed using SPSS, PROCESS, and SmartPLS 4. Results show that internal integration significantly and positively impacts organizational adaptability, mainly through innovation and networks. Breaking down silos, fluid exchanges, trust, and informal connectors enhance responsiveness and reconfiguration capacity, improving adaptability. The study suggests that a well-planned internal integration strategy can improve adaptability and sustainable performance in AlgeriaItem Stress au travail : frein à un management efficace Etude de cas : Approche mixte et projet innovant Bloom & Flow.(Ecole Superieure De Managment Tlemcen, 2025-06-28) 1/ BRAHIMI SanaaThis thesis explores the impact of occupational stress on managerial effectiveness in Algerian public organizations, combining both theoretical and empirical approaches. It highlights that stress, as a psychosocial risk, hinders individual and organizational performance, particularly through symptoms like fatigue, irritability, or burnout. The study compares two sensitive sectors (banking and healthcare) to assess the perception of stress and the quality of management. In alignment with this issue, the second part presents an innovative project: "Bloom & Flow", a natural solution (medicinal herbal tea) designed for active women suffering from chronic stress. This project merges health, prevent ion, and female entrepreneurship, providing a direct response to the findings of the academic research. Thus, the link between the two parts is embodied in the intention to transform an identified managerial problem (work-related stress) into an opportunity for creating social and economic value, integrating concepts such as stress management, workplace well-being, product innovation, and social responsibility.Item دور اﻻﺑﺗﻛﺎر ﻓﻲ دﻋم اﻟﻣﯾزة اﻟﺗﻧﺎﻓﺳﯾﺔ ﻟﻠﻣؤﺳﺳﺔ اﻻﻗﺗﺻﺎدﯾﺔ )دراﺳﺔ ﺣﺎﻟﺔ ﻣؤﺳﺳﺔ اﻟﺻﻧﺎﻋﺎت اﻟﻣﯾﻛﺎﻧﯾﻛﯾﺔ وﻟواﺣﻘﮭﺎ(المدرسة العليا للإدارة الاعمال تلمسان, 2020-09-27) ﺑﻠﻤﻴﻠﻮد ﺑﻮﺗﻴﻨﺔCe qui distingue l'environnement commercial actuel de la plupart des institutions économiques, c'est le changement continu suite aux développements et les innovations dans tous les domaines économiques et industriels, ce qui rend l'innovation une stratégie indispensable pour toute entreprise recherchant un avantage concurrentiel et restant sur le marché. Cette recherche a pour objectif de présenter les résultats d'une enquête sur terrain visant à étudier le rôle de l'innovation dans le soutien de l'avantage compétitif de l'entreprise économique d'une entreprise économique algérienne active dans le secteur de l'industrie mécanique et ses suffixes. Nous avons entamé une enquête par questionnaire auprès d’un échantillon de 50 employés dans une communauté de 200 employés de l'entreprise. En utilisant une étude descriptive et analytique et à l'aide logiciel SPSS, nous avons pu répondre à notre problématique de recherche sur la contribution de l'innovation pour soutenir l'avantage concurrentiel d'ORSIM. Toutes les hypothèses de la recherche ont été validées, en concluent que l'innovation contribue à soutenir l'avantage concurrentiel par l'innovation radicale et d'améliorationItem La contribution de lancement d’un nouveau produit dans l’acquisition d’un avantage concurrentiel -Cas des PME industrielles en Algérie(école superieure de managment tlemcen, 2020-09-08) TOUIL FarahThis research provided a complete view of everything about a new product, as well as the steps taken to launch and adopt it as a competitive strategy that sets the company apart from other competitors. The aim is to contribute to the literature and to the conceptual model of the influence of new products on competitive advantage, and to provide empirical evidence on the importance of launches based on product innovations in achieving it, hence improving business performance. The analysis of this study focused mainly on the answers of the managers of 32 Algerian industrial SMEs (marketing manager, manager and owner). The results showed that product innovation has a positive effect on the launch of a new product, and therefore, on the competitive advantage. In addition, the commercial success of a product certainly gives the company a competitive advantageItem Projet de creation d’une startup : la startup DOWAYA(école superieure de managment tlemcen, 2021-07-13) DJILALI MAMMAR HouariaStart-ups are considered one of the most important engines of economic growth for countries, where attention has become necessary due to their great importance in the development of the national economy. because they contribute from an economic point of view to the achievement of development, while from a social point of view they lead to a reduction in the severity of unemployment. Medium and medium-sized enterprises in Algeria are one of the pillars of economic and social development, through the extent of their contribution to national income, creating added value, reducing unemployment, contributing to employment and ensuring good -be social. There is a fundamental difference between start-ups and small and medium-sized enterprises, but they both agree to achieve common goals of reducing unemployment, supporting employment policy and contributing to social development and economic. support, the most important of which is to submit them to a training that qualifies them To experiment with the implementation of an innovative ideaItem Change management and its impact on administrative creativity: The case of INDUSTRIAL SEMOLINA OF MITIDJA “SIM” -Blida(école superieure de managment tlemcen, 2021) REMAL AminaChange management has crucial role in staying and enhancing he market share of the enterprises, especially if the enterprise takes the creativity into consideration. This research studies two important topics represent a challenge for the Algerian com- panies, the change management and the administrative creativity. The main purpose of this study is to identify the reality of change management and its impact on administra- tive creativity in industrial semolina of MITIDJA SIM -Blida-, data collection phase has been carried out through the questionnaire to the group of administration employees of industrial semolina of MITIDJA SIM -Blida-. For the data analysis phase IBM SPSS was used. Results revealed that the change management has a significant impact on the administrative creativity, also the deal with the resistance affects positively the creative skills of the employees. Companies need to adopt the creativity and the managing of change in order to survive the challenge of the expanding market