التسوق عبر الانترنت وأثره على سلوك المستهلك دراسة حالة موقع "جوميا" الجزائر للتسوق

Abstract

This study aims to know the effect of electronic shopping on consumer behaviour in the "Jumia" Algeria shopping site, as the study targeted a sample of the community represented by students and workers of the Higher School of Management .Here is a sample in Tlemcen-, where their number reached 113. Use an electronic questionnaire that was published on the special page to collect data In the school on Facebook, the research method used is the descriptive and analytical approach, depending on the Statistical Package for Social Sciences program (SSPS v25). The study aimed that there is a positive impact of the dimensions of electronic shopping, represented in (expected performance, expected effort, and social impact) on the intention to use online shopping behaviorally, so as to give and show a set of recommendations to improve and develop this kind of shoping in Algeria in order to influence the way of buying and to facilitate it to the consumer in the near future.