أثر التسويق الرقمي في تدعيم الخدمات الفندقية: دراسة عينة من الفناد ق في الجزائر

Abstract

This study aimed to measure the effect of using digital marketing means on strengthening hotel services in Algeria, where an electronic questionnaire was distributed to hotel officials and representatives. Where was the study of a sample of 43 hotels using the software SPSS-V26. It was confirmed that the use of digital marketing methods represented in social media, reservation platforms and e-mail, content marketing, search engines and websites have a positive impact on hotel services. The study also allowed to identify the most important obstacles to the use of digital marketing for the sample under study, the most important of which is the preference for direct communication and the presence of a shortage in the use of digital technologies by customers from the point of view of hotel owners, in addition to the problems of the Internet