أثر التسويق الالكتروني في تحسين جودة الخدمات المصرفية دارسة حالة البنك الوطني الجازئري

Abstract

This study aims to research .the impact of electronic marketing on improving the quality of banking services provided by the nationale bank of Algeria Where the study was based on following the analytical approach whit regard to the application side ?where we used a case study method by dropping the study one the Algerian national bank which is an evaluation study that relied one the technique of questionnaire directed to clines and dumped into a program spss as a statistical tool for testing hypotheses to measure the impact of electronic marketing on the quality of banking services in addition to analyzing the study and providing appropriate suggestions