التجارة الالكترونية بين التحول الرقمي و المستهلك الالكتروني في ظل جائحة كوفيد Guiddini دارسة حالة

Abstract

The aim of this study is to investigate the extent to which the COVID-19 pandemic contributed to activating electronic commerce, whether from the digital transformation of institutions or the consumer's orientation towards electronic purchase. The descriptive- analytical approach was adopted, to check the effect of the independent variable on the two dependent variables within the hypotheses of the study. Two research tools were employed for each part of this study, where the Guiddini Foundation case study was used. It demonstrated the existence of the impact of the pandemic on the activation of e- commerce, with the approval of its path, given the comparison of the activity of his institution for the two periods before and after the pandemic. On the other hand, the questionnaire tool was employed and it was analyzed by (V25) SPSS program, addressing the study. The working body of the Higher School of Management Tlemcen: the staff of professors, students, and also its employees were in the study community. This enabled us to form a sample of (130) informants. This intent Investigates the extent of the impact of the Covid 19 pandemic on a shift in consumer behavior towards electronic purchase. After using appropriate statistical methods for data processing and analysis, we concluded that there is a direct and statistically significant relationship between the Covid 19 pandemic and digital transformation