أثر التسويق الرقمي على رضا الزبون د ا رسة حالة اتصالات الج ا زئر– وكالة بني صاف، عين تيموشنت

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dc.contributor.authorبقادة بن شعايب بوسيف
dc.date.accessioned2026-10-11T10:32:09Z
dc.date.issued2022
dc.description.abstractThis study aimed to identify the impact of digital marketing on customer satisfaction in Algérie Telecom - Agence commercial Beni Saf, Ain Temouchent, by studying the digital marketing tools represented in the website, social networks and mobile phone and impact of these tools on customer satisfaction, and to achieve this For this, a questionnaire was used consisting of 29 sentences distributed over a sample of 120 customers at Algérie Télécom - Agence Beni Saf, and the Statistical Package for Social Sciences (SPSS ) V25 was used to analyze the data and test the study hypotheses, and the study concluded that there is a significant impact of digital marketing tools on customer satisfaction
dc.identifier.urihttps://dspace.esm-tlemcen.dz/handle/123456789/438
dc.language.isoother
dc.publisherEcole Superieure De Managment Tlemcen
dc.subjectdigital marketing
dc.subjectwebsite
dc.subjectsocial networks
dc.subjectFacebook
dc.subjectmobile phone
dc.subjectcustomer satisfaction
dc.titleأثر التسويق الرقمي على رضا الزبون د ا رسة حالة اتصالات الج ا زئر– وكالة بني صاف، عين تيموشنت
dc.typeThesis

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