ﺘﺄﺜﻴر ﻋﻤﻠﻴﺔ التروﻴـــﺞ ﻋﻠﻰ ﺴﻠوك المﺴﺘﻬﻠك دارﺴﺔ ﺤﺎلة اﺘﺼﺎﻻت اﻝجزاﺌر- المدﻴﺔ

Abstract

This study aimed to clarify the extent of the influence of the promotion process on consumer behavior in addition to clarifying the elements of promotion and their role in influencing consumer behavior, and the importance of this study is in an attempt to highlight the benefits of promotion and its position in the organization and the many advantages it achieves. In order to achieve the objectives of this study, it was divided into three chapters, the first and the second are theoretical, following the descriptive analytical approach. The random sample, the analysis was based on statistical treatments using spss program . This study found that the promotion process affects consumer behavior through the elements of advertising, personal selling, sales activation, and public relations, which in turn contribute to the organization's communication with consumers