Management des services de santé

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/3

Les métiers d’administration et de gestion administrative, rattachés à la catégorie Management, gestion et aide à la décision dans un service de santé sont tout aussi importants ! L’objectif de ce MASTER est de former des étudiants future cadres de santé des établissements publics ou privés sanitaires ou médico-sociaux (Circonscriptions sanitaire, …). Elle a pour vocation d’apporter aux étudiants les connaissances, méthodes et outils indispensables au management d’un établissement (gestion budgétaire, management humain, contrôle de la qualité et sécurité des soins, conduite de projets,). Le diplôme que l’étudiant obtient en fin de cursus, lui permet d’évoluer et d’obtenir une opportunité d’emploi en tant que cadre de santé qui gère les activités administratives et coordonne les ressources humaines et matérielles.

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    Marketing aroundinfantnutritioncase Blédina Algeria
    (école superieure de managment tlemcen, 2025) sadi afaf
    Bledina, Algeria's leading infant nutrition company, is consolidating its position in a fast- growing sector thanks to a marketing strategy based on scientific quality, ethics, proximityto parents and partnership with health professionals. The development of the local market is based on the growingdemand for safe andnutritious products, which is largelyinfluenced by medical recommendations. The brand has organized its approach around products adapted to the specific needs of infants, an accessible pricing policy, multi-channel distribution, and educationalcommunicationsbasedonsocialnetworksandhealthstakeholders.Weconducted a statistical studybased in Blida in the form of an online questionnaire to 200 parents to find out the overall satisfaction with the quality and safetyof Bledina products, as well as the critical influence of medical opinions on brand choice. To strengthen its position, Bledina must continue to innovate, strengthen its digital presence and further develop its social and environmentalcommitments,whileremainingtruetoitsscientificandethicalroots,whichare a guarantee of trust in this sensitive sector.