Management et stratégies d’entreprises

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/4

Le master management et stratégies des entreprises est un domaine et une profession qui est au cœur de l’activité de l’entreprise avec ses concepts, ses méthodes, ses règles, ses principes et ses outils. La qualité cette formation en management génère des performances entrepreneuriales nécessaires pour la relance économique du pays. Dans ce contexte, ce parcours permet la maitrise des connaissances pour un savoir-faire et l’acquisition des compétences nécessaires pour la réussite des entreprises.

Browse

Filters

20201

Settings

Author: search.filters.author.Redha OUALISubject: search.filters.subject.communication strategy

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    La communication digitale via les réseaux sociaux et son impact sur la fidélisation de la clientèle Etude de cas : Entreprise DJEZZY
    (école superieure de managment tlemcen, 2020-09-28) Redha OUALI
    In a hyper competitive context, the interaction of the company with his customers becomes a very important element to bring closer to its customers of the company, the social networks offer new tools to strengthen the relation with the customers, to be close to listen to them and share with them all the brand news. The company Djezzy has adopted social networks in its communication strategy in order to be close to its target but also to keep its place on the national market and to improve its products and keep its brand image. In this present work, a study has been carried out on the subject of digital communication via social networks and its impact on customer loyalty of Djezzy. The field survey that we conducted in this context, allowed us to know that the communication of Djezzy via social networks contributes to the loyalty of its customers through the listening and the permanent interaction with them, as well as by exploiting social interactions in its favor.