Marketing

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/2

Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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20202

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    Les effets de la publicité électronique sur l'orientation du consommateur : étude sur le cas de l'entreprise Mobilis Oran
    (école superieure de managment tlemcen, 2020) YACHBA Wafa
    The objective of this research to clarify and measure the effect of electronic advertising on consumer behavior. To do this, we have conducted a quantitative study on a sample of 105 people of Mobilis. Results indicate that the effects of the Mobilis company's advertisements differ from one individual people to another depending on their individual characteristics. They show also that the advertising campaign developed by the company has a real influence on consumer behavior
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    التسوق عبر الانترنت وأثره على سلوك المستهلك دراسة حالة موقع "جوميا" الجزائر للتسوق
    (المدرسة العليا للإدارة الاعمال تلمسان, 2020) قانة رابح
    This study aims to know the effect of electronic shopping on consumer behaviour in the "Jumia" Algeria shopping site, as the study targeted a sample of the community represented by students and workers of the Higher School of Management .Here is a sample in Tlemcen-, where their number reached 113. Use an electronic questionnaire that was published on the special page to collect data In the school on Facebook, the research method used is the descriptive and analytical approach, depending on the Statistical Package for Social Sciences program (SSPS v25). The study aimed that there is a positive impact of the dimensions of electronic shopping, represented in (expected performance, expected effort, and social impact) on the intention to use online shopping behaviorally, so as to give and show a set of recommendations to improve and develop this kind of shoping in Algeria in order to influence the way of buying and to facilitate it to the consumer in the near future.