Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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    L’impact de la communication digitale sur l’image de marque Cas d’étude : L’entreprise nationale des peintures ENAP.
    (Ecole Superieure De Managment Tlemcen, 2023) MAHMOUDI Houda
    The present study aims to examine the existing relationship between digital communication and its dimensions, namely online presence, reputation, and brand image within the national paint company ENAP. To achieve this, we opted for a quantitative study in the form of a survey conducted on a randomly selected sample. The study's results highlight a positive relationship between ENAP's adoption of digital communication and its brand image. In other words, the online presence and reputation of this company significantly contribute to the improvement of its brand image. Therefore, it is necessary to exert more effort to strengthen this image.
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    La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie
    (Ecole Superieure De Managment Tlemcen, 2022-06-07) BENSADOK Imane
    Digital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.