Master

Permanent URI for this communityhttps://dspace.esm-tlemcen.dz/handle/123456789/1

Les thèses de Master

Browse

Start date: 2023Subject: search.filters.subject.Digitalization

Search Results

Now showing 1 - 4 of 4
  • No Thumbnail Available
    Item
    Effet de la digitalisation des acteurs du Tourisme sur L'expérience des Touristes Algériens
    (Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle MISSOUM Mimouna & Mlle HICHAM Zakia
    This research examines the impact of the digitalization of tourism actors on the overall experience of Algerian tourists across the pre, during, and post-trip phases. Adopting a descriptive quantitative approach, the study analyzes data collected via an online questionnaire from a sample of 250 connected tourists. The main contributions of this survey reveal that the integration of digital technologies generates significant added value throughout the traveler's journey. On one hand, the online visibility of operators proves to be crucial for increasing customer satisfaction and fostering destination loyalty. On the other hand, although digital technology facilitates access to information for Algerian tourists, it does not strengthen trust in the sources consulted. In addition, the study tempers these findings by demonstrating that technological innovation by service providers does not systematically guarantee an improvement in the tourist’s perceived quality of the experience.
  • No Thumbnail Available
    Item
    Essai d’analyse de la performance RH par le canal de la digitalisation. Cas de l’entreprise ORSIM
    (Ecole Superieure De Managment Tlemcen, 2026) MAATOUG Aya
    In a context characterized by rapid digital transformation, organizations are increasingly adopting new management practices to enhance efficiency and competitiveness. This thesis examines human resource performance through the channel of digitalization within ORSIM Company. The study aims to highlight the impact of digitalized HR practices on improving both organizational and human resource performance. An empirical study was conducted using a questionnaire distributed among ORSIM employees. The findings indicate that digitalization generally contributes to improving HR performance through process optimization, faster access to information, and enhanced quality of HR services. The study therefore emphasizes digitalization as a strategic lever for the modernization and development of the human resources function
  • No Thumbnail Available
    Item
    L’impact de la digitalisation sur les pratiques managériales des équipes de vente des entreprises agroalimentaires : Etude de cas et analyse qualitative
    (Ecole Superieure De Managment Tlemcen, 2025-08) Mr. BARKA Achraf Ayoub
    In the continually transforming agri-food sector, digitalization plays a pivotal role in evolving management practices, especially within sales teams. This study aims to understand the impact of digital tools on the management of these teams. Using a qualitative approach, interviews were conducted with several companies in the sector to assess the real effect of digitalization on key aspects such as performance monitoring, recruitment, training, and communication. The results show that integrating digital tools promotes better results evaluation and improved commercial performance monitoring. It also simplifies the recruitment processes for sales representatives and enhances the flow of information among collaborators. The analysis also reveals a willingness to adapt and a recognition of the strategic importance of these tools. To succeed in this transition, it's essential to support teams through adapted training and to promote the exchange of best practices among companies, ensuring sustainable evolution in an ever-changing environment
  • No Thumbnail Available
    Item
    L’impact de la digitalisation des processus de recrutement et de formation sur la performance des ressources humaines : cas des entreprises algériennes
    (Ecole Superieure De Managment Tlemcen, 2025-07) BENYAKHOU Rania Manel LAHOUEL Meriem
    As digital transformation accelerates, the Human Resources function is evolving to meet the changing demands of modern organizations. This thesis investigates the impact of HR process digitalization on overall HR performance, with a focus on digital recruitment and training practices. A quantitative study was conducted with a sample of HR professionals from various sectors. The results show that digital tools such as HRIS, ERP systems, and e-learning platforms generally contribute to improving HR performance. Digital recruitment plays a significant mediating role in this relationship, strengthening the impact of digitalization on HR outcomes. However, the mediating effect of digital training was not confirmed. This study highlights that digital transformation is a strategic lever for HR optimization, although its effects vary depending on the process dimension