Master
Permanent URI for this communityhttps://dspace.esm-tlemcen.dz/handle/123456789/1
Les thèses de Master
Browse
2 results
Search Results
Item تأثير التسويق عبر مواقع التواصل الاجتماعي على ولاء العملاء-داسة متعاملي الهاتف النقال موبيليس(Ecole Superieure De Managment Tlemcen, 2022-06-27) بن طيب عاد لمجال التسويق،ولذلك تهذف هذه الد ا رسة إلى بحث تأثير التسويق عبر مواقع التواصل الاحتماعي على ولاء العملاء، حيث قام الباحث بد ا رسة تأثير مختلف أبعاد التسويق عبر مواقع التواصل الاجتماعي و المتمثلة في الاعلان، تبادل المعلومات، و التفاعل، على ولاء العملاء. ولتحقيق هذه الد ا رسة،تطرق الباحث إلى التعمق النظري في مختلف مفاهيم الد ا رسة،مدعما بحثه باستعمال المنهج التحليل الوصفي في الد ا رسة التطبيقية على عينة من عملاء مؤسسة موبيليس،مستعملا الاستبيان كأداة د ا رسة، و قد تمثلت عينة الد ا رسة في 106 مفردة من عملاء موبيليس، حيث استخدم الباحث الاساليب الاحصائية المختلفة بالاعتماد على برنامج SPSS لاستخ ا رج مختلف النتائج و مفادها وجود علاقة تأثيرية بين مختلف متغي ا رت الد ا رسة، و هذا ما يؤكد أهمية وسائل التسويق الحديثة بوجه العموم، و مواقع التواصل الاجتماعي خاصة، و ضرورة استخدامها لتعزيز ولاء العملاء،والذي يضمن اقامة علاقة طويلة المدى بين مؤسسة موبيليس و عملائها الناشطين على مواقع التواصل الاجتماعي. الكلمات المفتاحية: التسويق، مواقع التواصل الاجتماعي، الاعلان، تبادل المعلومات، التفاعل، ولاء العملاء، مؤسسة موبيليس Abstarct: Social networking sites are one of the latest tools used by commercial and service companies, especially in the field of marketing, therefore this study aims to examine the impact of marketing through social media on customer’s loyalty. where the student studied the impact of the different dimensions of marketing via social media (advertising, information exchange and interaction) on customer loyalty. To carry out this study, the student addressed a theoretical depth in the various concepts of the study, basing his research on the use of the descriptive analysis method in his study. the empirical study was conducted on a sample of ATM Mobilis customers, using the questionnaire as a study tool, the study sample consisted of 106 Mobilis customers, where the researcher used different statistical methods using the SPSS program to extract his various results, and that there is a relationship between the different variables of the study, this confirms the importance of modern marketing methods in general, and specifically social media, and the need to use them to build customer loyalty, which will ensure the establishment of a long-term relationship between ATM Mobilis and its active customers on social mediaItem The application of online marketing strategies: A study of the effectiveness of various tools In the Algerian territory(école superieure de managment tlemcen, 2019) Fersaoui Seif el-IslamNowadays, the internet became an important partin our lives. This technological revolution has added a new needs to our growing ones, we are always looking for news updates, watching videos, communicating with other people, E-learning and many other activities, the internet play a huge role in our daily lives, so much that if you are gone for one day you will feel like you've missed a lot of updates and news The internet has become a major forum for individuals and for companies and the relationship between customers producers or service providers has developed During our study, we noticed the opportunities and the challenges related to the internet at moment but we have a feeling that most Algerian companies are so far from using these plans whether in marketing or in communicating with their clients, therefore in this study I explained the contents of marketing strategies and communication on internet specially and also explained the most common methods used in analyzing the contribution of Algerian companies in glorifying there incomes and it's impact on the consumer Through the interviews with the company's staff and a survey on social media aimed at trying to understand the importance of e- marketing strategies and their tools and helping us to define the best options adapted with the characteristics of the Algerian market and to find ways to find ways to help our local companies understand the importance of consolidation with customers