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    أثر التسويق الرقمي في تدعيم الخدمات الفندقية: دراسة عينة من الفناد ق في الجزائر
    (Ecole Superieure De Managment Tlemcen, 2022-06-13) معوش ياسين
    This study aimed to measure the effect of using digital marketing means on strengthening hotel services in Algeria, where an electronic questionnaire was distributed to hotel officials and representatives. Where was the study of a sample of 43 hotels using the software SPSS-V26. It was confirmed that the use of digital marketing methods represented in social media, reservation platforms and e-mail, content marketing, search engines and websites have a positive impact on hotel services. The study also allowed to identify the most important obstacles to the use of digital marketing for the sample under study, the most important of which is the preference for direct communication and the presence of a shortage in the use of digital technologies by customers from the point of view of hotel owners, in addition to the problems of the Internet
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    الخدمات السياحية والفندقية وتأثيرها على المستهلك السائح دراسة حالة مجموعة فنادق ولاية وهران
    (المدرسة العليا للإدارة الاعمال تلمسان, 2021) مناد يونس عبد الرحمان
    Tourism activity begins with tourism marketing by showing the capabilities of the state and tourism resources, especially tourism and hotel services, such as transportation services, security services, catering services, tourist accommodation services, reception services, cleaning, food delivery services and other services, as part of the marketing orientation Modern tourism towards the tourist consumer. Tourist institutions (tourist agencies, hotels) are interested in studying the behavior of the tourist consumer in order to understand purchasing decisions that are affected by a set of psychological factors (perception, motives, personality, learning, trends) and social factors (families, groups, religions and beliefs) In order to meet those needs and desires in order to understand the behavior of the tourist consumer and his reactions to the tourism and hotel services and to know his arguments and desires, we conducted a study on a group of hotels in the state of Oran, After defining the statistical community by taking a sample of 125 tourists, the results extracted from the SPSSV26 program proved that the tourist is satisfied with the quality of tourism services. And the hotels provided to him by the hotels of the state of Oran, this indicates that the tourism and hotel sector does not suffer from a shortage and poor quality of its services, the tourist pays attention to the price and the quality of the tourist and hotel services when choosing the hotel