Master

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Les thèses de Master

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    L’impact de la communication digitale sur l’image de marque des entreprises : Cas de la Société Algérienne de Produits Cosmétiques S.A.P.E.CO « Laboratoires Venus»
    (Ecole Superieure De Managment Tlemcen, 2023-10-01) TAHTAH Amine
    This study analyzes the impact of digital channels such as websites, social media, and mobile web on the brand image of Venus cosmetic products. The results demonstrate that these channels have a positive impact on Venus' brand image, strengthening its modernity and innovation. The presence of a user-friendly website increases visibility and provides an immersive experience. Social media enhances interaction and consumer trust. Mobile web accessibility facilitates consumer engagement. Understanding this impact is essential for developing effective digital communication strategies and maintaining a strong relationship with consumers
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    The impact of the digital communication on the brand image. Study case: Ooredoo Algeria - Sense Conseil
    (école superieure de managment tlemcen, 2021-09-27) Kherroubi Khaoula
    The concept of brand image is a very rich concept because it is related to many other marketing concepts. In order to gain recognition and increase their visibility, companies are increasingly using the digital communication channels to enhance their brand image. This is why it is more important than ever for companies to develop a strategy that will allow them to reach their consumers the most. As part of this thesis, we studied the impact of digital communication on brand image. Through a quantitative study carried out on the Ooredoo brand, we were able to confirm that Ooredoo's digital visibility and presence via its digital communication channels and especially social media impact positively. Meanwhile the associations that are strongly related to Ooredoo’s brand are not the reason to let people engage, but the interactivity and the reactivity of the brand can provide a positive brand image