Master

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Les thèses de Master

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Subject: search.filters.subject.decision-making process

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    Évaluation du comportement du consommateur Étude de cas: groupe GIPLAIT filiale (LFB
    (école superieure de managment tlemcen, 2020) .BOUGADOUM HANIA
    Behavior and try to answer why the analysis consumer behavior is an obligation that allows any business to ensure its economic sustainability and also to increase its economic performance, also the existence of a positive relationship between the degree of customer satisfaction and loyalty , which is a premise on which many companies base their marketing strategies . Loyal customers are the foundation on which the business can grow. Ours research allows us to put some basic concepts and notions relating to understanding the study of consumer behavior and the explanatory factors that affect consumer behavior and then the decision-making process after we have Relationnel behaviorisme
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    Évaluation du comportement du consommateur Étude de cas: groupe GIPLAIT filiale (LFB)
    (école superieure de managment tlemcen, 2020) BOUGADOUM HANIA
    Behavior and try to answer why the analysis consumer behavior is an obligation that allows any business to ensure its economic sustainability and also to increase its economic performance, also the existence of a positive relationship between the degree of customer satisfaction and loyalty , which is a premise on which many companies base their marketing strategies . Loyal customers are the foundation on which the business can grow. Ours research allows us to put some basic concepts and notions relating to understanding the study of consumer behavior and the explanatory factors that affect consumer behavior and then the decision-making process after we have Relationnel behaviorisme
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    Déploiement d’un processus d’aide à la décision basé sur les TIC. Cas de la câblerie algérienne –Mostaganem
    (école superieure de managment tlemcen, 2021) OUAHAB Kheira
    Strategic decisions are generally taken by the strategic summit, they are decisions that guide the future of the company and they need the tools to help them take them, in this context the use of ICT would be a key factor for make a decision and offer an innovative use for strategic decision-making, the object of our study was to highlight the existence of a relationship between the degree of use of ICT and the improvement of decision-making strategic, and to respond to the following problem: “What is the role of ICTs in the decision-making process within the Algerian cable industry?”. In order to answer the research question, we have adopted a qualitative approach within the Algerian cable industry; an interview aims to collect information on the ICTs used and the strategic decision-making model adopted. The results obtained showed that the company does not have a pre-established decision-making process, so we opted to deploy a strategic decision-making process based on ICT for the Algerian cable industry.