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    Médias Sociaux et E-Réputation - Cas de la Chaîne Hôtelière Marriott Algérie -
    (Ecole Superieure De Managment Tlemcen, 2023-07-06) Ghizlène Boukli-Hacène
    Social media are becoming increasingly important in the hotel sector, enabling hotels to share informations and stay in constant interaction with customers. This study focuses on the impact of social media on the e-reputation of Marriott hotels in Algeria, and how the electronic word-of-mouth influences can influence the online reputation of these hotels. We carried out a qualitative study by observing the social media of Marriott hotels, and a quantitative study by interviewing 125 customers with experience or knowledge of the establishments. Data processing was carried out using SmartPLS software, and we confirmed our hypotheses and validated that social media have a strong influence on the e- reputation of Marriott establishments.
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    La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie
    (Ecole Superieure De Managment Tlemcen, 2022-06-07) BENSADOK Imane
    Digital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.