Master

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Les thèses de Master

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    The Impact of Locally Produced Generic Drugon Social Security Fund Expenditures: A Case Study of CNAS– TLEMCEN
    (Ecole Superieure De Managment Tlemcen, 2026-06-15) • NESSEL DJELOUD Khadidja • BOULBESSOL Wahiba
    This thesis examines the impact of locally produced generic drugs on pharmaceutical expenditures within Algeria's social security system, through a case study of CNAS Tlemcen. Using a descriptive-analytical method combined with a quantitative approach supported by comparative analysis, expenditure data (2019–2025) and a questionnaire survey of 93 CNAS employees processed via SPSS IBM 27 were analyzed to test two hypotheses: that locally produced generics contribute to controlling reimbursement costs, and that their adoption is shaped by factors including the reference pricing system. Results confirm both hypotheses, showing that while pharmaceutical expenditures continue to rise overall, generic drugs and reference pricing significantly moderate this growth. The study concludes that financial sustainability requires combining local production with strong pricing and reimbursement policies.
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    Factors Influencing Algerian Customers trust in generic drugs
    (école superieure de managment tlemcen, 2024) Sirine GASMI
    This thesis focuses on the factors that influence Algerian consumers’ trust in generic drugs, which are known for being effective and more affordable alternatives to branded medications. Combining theoretical review and field research, the study explores the role of knowledge, price perception, brand image, medical recommendations (particularly from pharmacists), and personal experience in shaping public trust. Findings show that limited awareness is a major obstacle, while personal experiences and pharmacist advice strongly affect trust levels. On the other hand, price and brand perception showed weaker influence. The study emphasizes the need for public health education, stronger involvement of pharmacists, and the promotion of locally produced generics as trusted and ethical alternatives that support the national pharmaceutical industry. Key words: trust, generic drugs, Algerian customers, knowledge, personal experience, brand image