Master

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Les thèses de Master

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    L’impact de la gestion des connaissances sur la performance des établissements de santé publics.
    (Ecole Superieure De Managment Tlemcen, 2022-06-23) *BENKERRI Roua. *MANSOURI Amina.
    Our study identifies the impact of knowledge management on the performance of health facilities. This includes studying the impact of knowledge management processes (knowledge acquisition, creation, storage, sharing and application) the speed, quality, size and accuracy of performance as indicators in health facilities. We applied this study to "Sétif's CHU and Tizi-Ouzou's CHU" using the mixed approach. we used both a staff interview and a questionnaire on a sample of 247 employees to collect information, while for the analysis we used EXCEL and SPSS version 26. Our results show that knowledge management has a positive impact on the performance of health facilities "Sétif's CHU and Tizi-Ouzou's CHU".
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    Factors Influencing Algerian Customers trust in generic drugs
    (école superieure de managment tlemcen, 2024) Sirine GASMI
    This thesis focuses on the factors that influence Algerian consumers’ trust in generic drugs, which are known for being effective and more affordable alternatives to branded medications. Combining theoretical review and field research, the study explores the role of knowledge, price perception, brand image, medical recommendations (particularly from pharmacists), and personal experience in shaping public trust. Findings show that limited awareness is a major obstacle, while personal experiences and pharmacist advice strongly affect trust levels. On the other hand, price and brand perception showed weaker influence. The study emphasizes the need for public health education, stronger involvement of pharmacists, and the promotion of locally produced generics as trusted and ethical alternatives that support the national pharmaceutical industry. Key words: trust, generic drugs, Algerian customers, knowledge, personal experience, brand image