Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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Subject: search.filters.subject.digital marketing

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    أثر التسويق الرقمي في تدعيم الخدمات الفندقية: دراسة عينة من الفناد ق في الجزائر
    (Ecole Superieure De Managment Tlemcen, 2022-06-13) معوش ياسين
    This study aimed to measure the effect of using digital marketing means on strengthening hotel services in Algeria, where an electronic questionnaire was distributed to hotel officials and representatives. Where was the study of a sample of 43 hotels using the software SPSS-V26. It was confirmed that the use of digital marketing methods represented in social media, reservation platforms and e-mail, content marketing, search engines and websites have a positive impact on hotel services. The study also allowed to identify the most important obstacles to the use of digital marketing for the sample under study, the most important of which is the preference for direct communication and the presence of a shortage in the use of digital technologies by customers from the point of view of hotel owners, in addition to the problems of the Internet
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    أثر التسويق الرقمي على رضا الزبون د ا رسة حالة اتصالات الج ا زئر– وكالة بني صاف، عين تيموشنت
    (Ecole Superieure De Managment Tlemcen, 2022) بقادة بن شعايب بوسيف
    This study aimed to identify the impact of digital marketing on customer satisfaction in Algérie Telecom - Agence commercial Beni Saf, Ain Temouchent, by studying the digital marketing tools represented in the website, social networks and mobile phone and impact of these tools on customer satisfaction, and to achieve this For this, a questionnaire was used consisting of 29 sentences distributed over a sample of 120 customers at Algérie Télécom - Agence Beni Saf, and the Statistical Package for Social Sciences (SPSS ) V25 was used to analyze the data and test the study hypotheses, and the study concluded that there is a significant impact of digital marketing tools on customer satisfaction
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    La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie
    (Ecole Superieure De Managment Tlemcen, 2022-06-07) BENSADOK Imane
    Digital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.