Master

Permanent URI for this communityhttps://dspace.esm-tlemcen.dz/handle/123456789/1

Les thèses de Master

Browse

Subject: search.filters.subject.digital communication

Search Results

Now showing 1 - 4 of 4
  • No Thumbnail Available
    Item
    L’impact de la communication digitale sur l’image de marque Cas d’étude : L’entreprise nationale des peintures ENAP.
    (Ecole Superieure De Managment Tlemcen, 2023) MAHMOUDI Houda
    The present study aims to examine the existing relationship between digital communication and its dimensions, namely online presence, reputation, and brand image within the national paint company ENAP. To achieve this, we opted for a quantitative study in the form of a survey conducted on a randomly selected sample. The study's results highlight a positive relationship between ENAP's adoption of digital communication and its brand image. In other words, the online presence and reputation of this company significantly contribute to the improvement of its brand image. Therefore, it is necessary to exert more effort to strengthen this image.
  • No Thumbnail Available
    Item
    La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie
    (Ecole Superieure De Managment Tlemcen, 2022-06-07) BENSADOK Imane
    Digital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.
  • No Thumbnail Available
    Item
    L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef
    (Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle.Bouthaina Amouri
    The present research has as main objective to evaluate the impact of digital communication strategies on the attractiveness of a tourist destination, taking the case of the wilaya of Chlef. To achieve this objective, we used an analytical study to investigatethe main concepts related to digital marketing, social networks, influencer marketing, e-reputation as well as tourist attractiveness and the behavior of tourists in the digital age. Regarding the practical side, we realized a field study among 122 respondents using a questionnaire distributed via Google Forms in order to obtain reliable results. The collected data were processed and analyzed using the SPSS software version 25 as well as the Excel 2007 software. . The results of the study show that digital communication strategies have a positive and significant impact on the tourist attractiveness of the wilaya of Chlef and influence the visit intentions of tourists.
  • No Thumbnail Available
    Item
    La communication digitale via les réseaux sociaux et son impact sur la fidélisation de la clientèle Etude de cas : Entreprise DJEZZY
    (école superieure de managment tlemcen, 2020-09-28) Redha OUALI
    In a hyper competitive context, the interaction of the company with his customers becomes a very important element to bring closer to its customers of the company, the social networks offer new tools to strengthen the relation with the customers, to be close to listen to them and share with them all the brand news. The company Djezzy has adopted social networks in its communication strategy in order to be close to its target but also to keep its place on the national market and to improve its products and keep its brand image. In this present work, a study has been carried out on the subject of digital communication via social networks and its impact on customer loyalty of Djezzy. The field survey that we conducted in this context, allowed us to know that the communication of Djezzy via social networks contributes to the loyalty of its customers through the listening and the permanent interaction with them, as well as by exploiting social interactions in its favor.