Master
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Item أثر التسويق الرقمي على رضا الزبون د ا رسة حالة اتصالات الج ا زئر– وكالة بني صاف، عين تيموشنت(Ecole Superieure De Managment Tlemcen, 2022) بقادة بن شعايب بوسيفThis study aimed to identify the impact of digital marketing on customer satisfaction in Algérie Telecom - Agence commercial Beni Saf, Ain Temouchent, by studying the digital marketing tools represented in the website, social networks and mobile phone and impact of these tools on customer satisfaction, and to achieve this For this, a questionnaire was used consisting of 29 sentences distributed over a sample of 120 customers at Algérie Télécom - Agence Beni Saf, and the Statistical Package for Social Sciences (SPSS ) V25 was used to analyze the data and test the study hypotheses, and the study concluded that there is a significant impact of digital marketing tools on customer satisfactionItem La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie(Ecole Superieure De Managment Tlemcen, 2022-06-07) BENSADOK ImaneDigital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.Item L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef(Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle.Bouthaina AmouriThe present research has as main objective to evaluate the impact of digital communication strategies on the attractiveness of a tourist destination, taking the case of the wilaya of Chlef. To achieve this objective, we used an analytical study to investigatethe main concepts related to digital marketing, social networks, influencer marketing, e-reputation as well as tourist attractiveness and the behavior of tourists in the digital age. Regarding the practical side, we realized a field study among 122 respondents using a questionnaire distributed via Google Forms in order to obtain reliable results. The collected data were processed and analyzed using the SPSS software version 25 as well as the Excel 2007 software. . The results of the study show that digital communication strategies have a positive and significant impact on the tourist attractiveness of the wilaya of Chlef and influence the visit intentions of tourists.Item La communication digitale via les réseaux sociaux et son impact sur la fidélisation de la clientèle Etude de cas : Entreprise DJEZZY(école superieure de managment tlemcen, 2020-09-28) Redha OUALIIn a hyper competitive context, the interaction of the company with his customers becomes a very important element to bring closer to its customers of the company, the social networks offer new tools to strengthen the relation with the customers, to be close to listen to them and share with them all the brand news. The company Djezzy has adopted social networks in its communication strategy in order to be close to its target but also to keep its place on the national market and to improve its products and keep its brand image. In this present work, a study has been carried out on the subject of digital communication via social networks and its impact on customer loyalty of Djezzy. The field survey that we conducted in this context, allowed us to know that the communication of Djezzy via social networks contributes to the loyalty of its customers through the listening and the permanent interaction with them, as well as by exploiting social interactions in its favor.Item Déploiement d’une stratégie de communication digitale pour la promotion de la caroube en Algérie Cas de l’entreprise SARL PRODALEX(école superieure de managment tlemcen, 2021) BELARBI Mouna FarahDigital communication represents the new trend to follow in the promotion of products and services by the company, this communication has been accompanied by an explosion of supports, particularly social networks which have become a medium in great demand by companies thanks to their capacity reached a very large target, to increase visibility, improve notoriety and interact with the company's audience. We did our practical internship at SARL BOUBLENZA Where we used an exploratory methodology on digital communication through a pilot study on the creation of professional social networks dedicated especially to their carob powder product known under the brand name CARUMA in order to to promote it on the national market Our main objectives were to make the product known to make it loved by the Algerian people and to encourage them to buy it. We concluded that networks such as Facebook and Instagram are favorable to the promotion of a product on the condition that they devote time and energy, that is to say by sharing relevant and interesting content able to reach targeted targets