Master
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Les thèses de Master
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Item THE IMPACT OF DIGITAL LOYALTY PROGRAMS (E-LP) ON CUSTOMER RETENTION IN AGRI-FOOD SMEs: CASE STUDY OF PROJECT 1275 (FIDIALY)(Ecole Superieure De Managment Tlemcen, 2026-06-23) 1/ Meriem BERROUSSI 2/ Zine El Abidine BENNAOUM 3/ Chahrazed MEKEMMECHEThis thesis investigates the extent to which digital loyalty programmes (E-LPs), delivered through a contextually adapted SaaS platform, can improve customer retention within Algerian agri-food SMEs. The research problem stems from a structural contradiction: a digitally connected consumer base coexists with merchants relying on analogue, memory-based management, a gap attributed to the absence of an accessible SaaS solution calibrated to SME budgetary constraints. Adopting a mixed-method design, the study combines a literature review of relationship marketing, CRM, and retention metrics (churn, CLV, RFM) with an entrepreneurial case study of the Fidialy project, structured around the Lean Startup methodology and a five-year financial plan. Empirical validation rests on fifty merchant interviews and a 215-respondent consumer survey. Findings show that 78% of merchants still operate analogically and 90% rely on informal recognition, while 70.7% of consumers express definite intent to adopt a unified digital loyalty wallet despite near-total current non-adoption. Financially, a zero-cost MVP strategy generates a Year-1 ROI of 339.3%, a payback period of about 3.5 months, and revenue growth of 189-fold over five years against only a 250-fold rise in variable costs, evidencing structural hyperscalability. The study concludes that digital loyalty platforms can substantially improve SME retention outcomes provided their design is adapted to capital scarcity and cash-dominant transaction culture, positioning Fidialy as a viable catalyst for retail digital transformation in AlgeriaItem Sécurité Perçue Et Confiance Comme Déterminants De l'adoption Du Paiement Électronique En Algérie Présentation du projet Innovant WassitPay(Ecole Superieure De Managment Tlemcen, 2026-06-28) Midoun Mohammed El AmineThis research examines the influence of perceived security on the adoption of electronic payment in the context of e-commerce in Algeria. Through a theoretical study, it highlights the central role of perceived security in reducing perceived risk, strengthening trust, and indirectly influencing adoption intention. To address the main weaknesses observed in the Algerian market, the innovative project WassitPay was developed as a secure intermediary platform designed to protect transactions, build trust between stakeholders, and encourage the transition toward more reliable digital payment solutions. The findings confirm that the development of electronic payment depends not only on technology but also on users’ trust in the digital environmentItem The Impact of Travel Influencers on Domestic Tourists’ Behaviour in Algeria(Ecole Superieure De Managment Tlemcen, 2026-06) Zernah Adda Belkhiri SaidThis study examines the impact of travel influencers on domestic tourist behaviour in Algeria, focusing on four dimensions: influencer credibility, content quality, parasocial relationship strength, and electronic word-of-mouth (eWOM) perception. A quantitative research approach was adopted, and data were collected through a structured questionnaire administered to Algerian social media users who follow travel influencers. The collected data were analyzed using appropriate statistical techniques to assess the relationships between the study variables. The findings indicate that travel influencers have a positive influence on domestic tourist behaviour. Influencer credibility, content quality, parasocial relationships, and eWOM perception were all found to contribute to shaping tourists’ travel-related decisions and behaviours. The study highlights the growing importance of digital influencer marketing in promoting domestic tourism and demonstrates how social media content can affect destination awareness and travel choices among Algerian tourists. The research provides practical implications for tourism stakeholders, suggesting that collaboration with credible travel influencers and the development of engaging digital content can enhance tourism promotion efforts and encourage domestic travel. The study also contributes to the existing literature by providing empirical evidence from the Algerian context, where research on influencer marketing and tourism remains limitedItem Contribution Of Green Technological Innovations To The Sustainability Of Tourist Destinations Topic: The Impact of Solar Energy Technologies on Algerian(Ecole Superieure De Managment Tlemcen, 2026-06) Rahma Kada Rahil BoughariThis study aims to assess how solar energy adoption affects environmental, economic, and social sustainability - alongside shaping the competitive edge of hotels in Algeria. A descriptive and analytical method guided the work, relying on a survey shared with 50 staff members from various hotels, particularly those at The Mirador Hotel, to collect firsthand information. Empirical findings were processed via SPSS to evaluate proposed relationships among variables. Results helped uncover links: installing solar systems ties to lower carbon output, cuts in daily expenses contribute to cost savings, while an emerging green reputation supports stronger positioning amid rivals in Algeria’s hospitality industry.Item L’impact de l’inclusion financière sur la croissance économique en Algérie : Une analyse empirique par l’approche ARDL durant la période 2004-2024(Ecole Superieure De Managment Tlemcen, 2026-06-10) Melle. BENDRAHO Aya et Melle. BENMAHAMMED LamissThis study aims to analyze the impact of financial inclusion on economic growth in Algeria over the period 2004-2024. The empirical analysis is based on national macroeconomic data processed through an ARDLeconometric model. The results reveal a positive and statistically significant relationship between certain financial inclusion indicators and economic growth. Specifically, improvements in access to financial services and their increased usage contribute to stimulating long-term economic dynamics. Furthermore, the short-term analysis confirms the influence of these variables, although their intensity fluctuates according to the country's cyclical and structural conditions. In parallel, control variables, notably investment, exert the expected positive effect on growth. In conclusion, the study confirms that financial inclusion constitutes a strategic lever for promoting sustainable economic growth in Algeria. However, the efficiency of this lever remains dependent on the strengthening of financial governance and the profound modernization of the national banking system.Item Quality Control Systems in the Generic Pharmaceutical Industry and Their Role in Enhancing Consumer Trust Case study of the SAIDAL Group (Dar El-Beida Unit)(Ecole Superieure De Managment Tlemcen, 2026-06-23) BEN KABOUCHE MALEK NOURThis study examines the role of quality control systems in enhancing consumer trust in generic medicines in Algeria, by analyzing the impact of three dimensions: perceived quality, healthcare professionals' recommendations, and trust in regulatory institutions. The research is situated within the context of national policy aimed at promoting generic medicines to reduce imports and achieve pharmaceutical sovereignty. A quantitative approach was adopted, based on a theoretical framework of trust and perceived quality. The findings indicate that quality control systems positively influence consumer trust, and that this trust is not only linked to technical quality, but is also shaped by relational factors (professional recommendations) and institutional factors (credibility of regulatory bodies). This highlights the need for an integrated approach combining quality, communication, and transparency. The study concludes with recommendations for regulatory authorities, pharmaceutical laboratories, and healthcare professionals to strengthen trust and promote the use of generic medicines in Algeria.Item The Impact of Locally Produced Generic Drugon Social Security Fund Expenditures: A Case Study of CNAS– TLEMCEN(Ecole Superieure De Managment Tlemcen, 2026-06-15) • NESSEL DJELOUD Khadidja • BOULBESSOL WahibaThis thesis examines the impact of locally produced generic drugs on pharmaceutical expenditures within Algeria's social security system, through a case study of CNAS Tlemcen. Using a descriptive-analytical method combined with a quantitative approach supported by comparative analysis, expenditure data (2019–2025) and a questionnaire survey of 93 CNAS employees processed via SPSS IBM 27 were analyzed to test two hypotheses: that locally produced generics contribute to controlling reimbursement costs, and that their adoption is shaped by factors including the reference pricing system. Results confirm both hypotheses, showing that while pharmaceutical expenditures continue to rise overall, generic drugs and reference pricing significantly moderate this growth. The study concludes that financial sustainability requires combining local production with strong pricing and reimbursement policies.Item Le Happywashing et Perception des Consommateurs :Le Cas de la Boisson Energisante IZEM(Ecole Superieure De Managment Tlemcen, 2025-07) BOUGUIDER NarimeneThe aim of this study is to analyze the impact of happy washing on consumer perception, focusing on the energy drink IZEM, marketed by Ifri. Based on a questionnaire administered to a sample of 80 student consumers, the study explores their expectations, impressions and purchasing behavior in the face of communication focused on well-being. The results show that these young people do not pay particular attention to the concept of happywashing. However, the brand's communication does positively improve its image, boosting young consumers' confidence and purchase intent. Despite this positive effort, the strategy raises questions about the sincerity of the brand's stated commitments. The study highlights the need to raise young people's awareness of the risks involved in consuming energy drinks, and encourages companies to adopt more transparent communication to avoid any form of deception and preserve the relationship of trust with their customersItem عصرنة نظام الضمان الاجتماعي في الجزائر-تجربة بطاقة الشفاء- دراسة حالة الصندوق الوطني للتأمينات الاجتماعية للعمال الإجراء-الشلف(المدرسة العليا للإدارة الاعمال تلمسان, 2020-09-01) يسمة مكيويthe social security system in Algeria, as well as shed light on the healing card project and its effective role in developing the Algerian social insurance system. Where the problem of the study revolves around knowing the extent of the contribution of the Shifa Card to the modernization of the social security system in Algeria. The case of the National Fund for Social Insurance for Procedural Workers has been studied specifically in the state of "Chlef", using both the descriptive method in the theoretical side and the analytical method on the application side by preparing a questionnaire that deals with The subject of the study and its distribution to the employees of the National Social Security Fund, pharmacists and their social insurers in the state, and then analyze its results by using Excel program. The study concluded with proof that the transformation of the social insurance process to the recovery card system would cover the deficiencies of the old system. By evaluating the healing card system, this card will have fulfilled the purposes for which it was established. In conclusion, the Healing Card is a system, a successful project, and an important pillar, as it has achieved many goals related to the social insurer and social security organizations. The healing system carries everything related to the slogan of safety, guarantee and stabilityItem Le rôle de la communication interne dans l’accompagnement du changement organisationnel Cas Cevital Agro-industrie Bejaïa(école superieure de managment tlemcen, 2021-09-23) AIT AMRANE YasmineThe objective of this research work is to identify the role of internal communication in accompanying organizational change. In this context, a quantitative study was carried out among the executives of the Cevital group in order to examine the degree of interest and importance that the company attaches to internal communication. The results of this study showed that internal communication is an essential tool for the transmission of the meaning of the project and for the achievement of the organization’s strategy and its changes with a view to better team membership